The mise-en scene used in this film opening helps to create a mood and reflect the genre through the meanings conveyed. Generally, example of mise-en scene in this clip such as the dark tones and the manipulation of tools etc. suggests that the following plot is likely to being sinister conforming to the horror/thriller genre.
The camera shot size in this opening are generally all in close ups and consist of tracking as well as a 'jitter' which is added in post production. These techniques focus the audiences attention on what's happening to a lot of detail which adds meaning on how crucial the shots are as to establishing a plot.
The soundtrack used is a dark slow paced and almost Sci-Fi texture which is accompanied by sounds of thunder when introducing some of the shots in order to reflect the genre and capture the audience.
The director uses cut to black frames with titles on, these titles are animated to accompany the 'jitter' of the camera and match the sound thus reinforcing the genre and style of the sequence.
Media Audiences: This is England (2006)
The target audience for this film is likely to be 18-40 year old English people.
This opening scene consists of different extracts from English Media in 1983, the use of these extracts as well as the 1980's song establishes the film as based in patriotic England. And hence the audience may infer that the the film will have typical English themes and scenarios.
I evaluate this text as an overview of major events which happened in England 1983 and allows the audience to understand the following plot with regards to themes including the consideration of politics, racism and gangs throughout that time period.
My view of this text is fairly influenced by my British background as I can understand the themes and history of England represented a lot more easier.
Institutional Context: Monsters (2010)
Scoot McNairy has been used in this film, this is significant as he is not a big star which reinforces how this film is an independent smaller budget film.
Vertigo films produced this film, it is a vertically integrated independent film company.
Not much marketing was done, however on the release date using a partnership with Vue cinemas, 'infected locations' were set up which allowed people access to exclusive Monsters content and a chance to win prizes. People were invited to these events through social networking site Foursquare.
Intresting findings, I've learnt a lot through reading this.
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