- For the first question we wanted the general impression of understanding regarding the plot of our film opening. The results above proved beneficial to us as it shows the majority of our respondents found the text easy to understand at 62%. The rest however, did not find it confusing but 38% found it relatively easy which overall gave us an impression that through the techniques used we conveyed our once though confusing plot well on screen.
- In the second question we wanted to test what we found one of the most important aspects of our film against the target audience, the soundtrack. The results as shown above display all of our sample believed the soundtrack used and created matched the mood of the film. We found this pleasing as the soundtrack was one area we wanted to focus on perfecting the sound for our production.
- For the third question we left it open asking the respondents favourite moment in the film, the most popular reply happened to be the climax at the end joint with the stabbing of the pen as they both created high tension for the audience.
- The fourth question we asked, concerned the most effective aspects of the film openign out of a selection of key areas including the plot and soundtrack. The results showed to our surprise that the most effective aspect was our costume used with a 3.5 rating as well as the dark colours used which gained a rating of roughly 3.
- For question 5, we wanted to find out how effective our film opening was in conveying the genre of the film. From the results above 100% of our sample agreed that, yes the film opening conveyed the genre well. This result was pleasing as it highlighted how our techniques used were effective and conventional to the genre.
- For the sixth question we specififcally wanted to find out wether or not our choice of antagonist was effective in order to create a mood. The results shown show that 100% of people find our antagonist very effective, we found this result pleasing as it shows that through following the preferences of our target audience we were able to create effective moods through character exposition.
- The seventh question regarded how our target audience found the use of 3D titles, the results show that 100% of our sample believed that the titles used were effective. This was pleasing for us as we spent the bulk of editing on creating the title in adobe after effects.
- The eight question investigated how effective the climax at the end of our production in the perspective of the target audience. The results shown like the other question show that 100% of our sample believed the climax was effective, this was pleasing for us as the climax at the end of our production made the film opening more effective.
- For question 9 we wanted to find out whether our overall efforts into the aspecst of our film was enough to make the audience continue watching. Fortunately all 8 of our respondents agreed that they would continue to watch the film which showed how we had achieved an effective horror opening.
- For question 10 we left an open question asking any changes they would make to the film, thankfully the answer of all our respondents was nothing which proved how effective our efforts had really been.
- In conclusion the audience research proves ultimately positive and highlights how we have achieved the goal of an effective 2 minute horror opening. We value the audience research greatluy as in the end it is our target audience that we have set out to appeal to.
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