The Survey:
- Methodology:
- Before approaching our target audience, being teenagers and fans of horror films. The survey first had to be created. Instead of spending time creating the format of the survey we used the on-line service called 'Survey Monkey' which helped design and format our survey. All we had to do was enter the appropriate open or closed questions with/without answer options.
- Our choice of questions influenced the audience impact on our production, as a result we needed 10 questions that would identify the audience and then review our ideas against the opinions of our target audience.
- In order to identify our target audience, our survey included two closed questions which referenced the age and gender of each person that took the survey. This then showed us which ideas our target audience preferred.
- To test our concept on the target audience there then had to be questions highlighting the key areas in our production. These areas included location, music, characters, plot, props. There was a question for each area as well as a question defining which area is the most important for a horror film.
- The answers to these questions included typical horror locations, characters and props such as an abandoned house, a psycho and a knife respectively. Resulting in a quantitative result highlighting the most effective aspect of each area in a horror film.
- In addition to quantitative results, I included one qualitative result at the end to offer the participant a chance to comment on our ideas shown in the survey.
- To collect results survey monkey gives the user a URL which links the participant to the survey. I used this as well as web 2.0's most successful social networking site Facebook to distribute my survey digitally among people whom qualify for our target audience.
- In addition to this I also distributed the survey through email and google+ to broaden the sample that took my survey.
excellent detailed work
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